Besides acquiring the staging of the 2012 Olympic Games, Great Britain is seriously working towards maximizing its profits from this year's biggest sporting event. Apart from investing millions in worldwide promotion, London has developed a program to stimulate domestic travel.
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Tourists from every part of the world, are flocking to London's main attractions. Statistics show that in most of the cases, both business and leisure foreign visitors opt for London short term rental rather than book a hotel room.
Currently, the British government is trying to lure more domestic visitors to London, especially during the summer. The 'Staycation' scheme is aimed at local London businesses which are set to benefit from this major program.
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Culture secretary, Jeremy Hunt, revealed that London entrepreneurs would have the chance to maximize their profits from the forthcoming 2012 Olympic Games.
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Staycation scheme's main purpose is to stimulate Britons to holiday in England this summer. Numerous incentives and cut-price deals with local restaurants, bars and accommodation providers will be offered to woo British tourists away from the far-off exotic destinations and South Europe's holiday destinations.
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Cashing in on the Olympics is a major goal not only of the Government but also of the local London-based tourism entities. For that reason, major holiday businesses are planning on discounts of about 20% on their services. London Eye is due to offer cut-price deals amongst many other top London tourist places, too.
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Furthermore, more than 3 million hotel rooms across Britain will be offered at reduced prices to boost domestic visits and local tourist spend.
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That is to say, London is ready to welcome a great influx of visitors, whether domestic or international. London holiday rentals are expected to go up as well, being one of the best options for a short-term business visit or simply a week's leisure trip during the Olympics.
Source: http://travel.ezinemark.com/staycation-scheme-to-boost-britains-domestic-tourism-7d34984384a0.html
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